UNBOXING - WHEN UNPACKING TURNS INTO AN EXPERIENCE
Fissler is one of the leading German brand manufacturers of cookware on the international market. The products are regarded as a status symbol, particularly in Asia.
In cooperation with the branding agency Superunion Hamburg (graphic design) WERKSDESIGN developed innovative solutions for an extraordinary unboxing experience. Some of the requirements that the new packaging system had to fulfil:
Added value for the kitchen professional Fissler, low implementation costs, easy removal of the product and the use of recycled or recyclable materials.
The ingenious inner life of the cardboard packaging uses clever folding systems or recycled 3D cardboard and provides improved transport protection for the products.
The high-quality unboxing experience underlines the premium character of the brand.
It is not only since Apple that the topic "Unboxing" has been given a higher profile in the packaging sector is becoming increasingly relevant.
Stefan Fuchs WERKSDESIGN
Unboxing – when unpacking becomes an experience
