A classic: Design for more than 10 years in the trade
Compo is with 20 % share of the European market leader in the consumer area of seed fertilizers. In addition to classic solid fertilizer the focus is on liquid products. For this reason Compo needed an universal, promising design strategy.
The focus of the project was a careful customer (aged 50+) analysis and the development of an aligned dosing system. We have developed a family of 250, 500, 1000 and 1300 ml containers and significantly minimized the resource costs through a same part system.
The packaging for liquid fertilizer for Compo is one of the most widely acclaimed works by WERKSDESIGN and has remained unchanged for over 10 years in trading successfully.
The design was awarded the German Packaging Prize, the WorldStar Packaging Award and the iF Product Design Award, also nominated for the Design Award of the Federal Republic of Germany.
The award was especially for the bottle's innovative dispensing. Through the use of two plastic components in the cover cup, the amount of fertilizer can be easily estimated from the top and the side. A special spout allows good removal and clean return of surplus amounts.
The hexagonal bottle shape allows easy handling even by large containers. The content can be always easily read by a transparant window. The dosing system can also be used in other areas, such as liquid detergents.
Long-term packaging strategy by WERKSDESIGN secures market leadership.
