Completely new appearance after brand relaunch
Mohawk, one of the internationally leading manufacturers of fine paper was the first time exhibiting at Drupa fair after a logo and brand revision.
Together with the interior experts from Hoffmann Kahleyss WERKSDESIGN developed the entire boothe design on behalf of brand agency factor design.
The key topics of the stand development were user centricity and the new brand image. We designed a bright and open stand for the world market leader in fine papers with XXL lounge suite and information counter. The newly developed Mohawk corporate identity by the New York agency Pentagram was interpreted for this purpose.
Executing in construction was the well established WERKSDESIGN partner Viva Messebau.
Mohawk is America's largest producer of fine paper in private ownership,
the products are available in more than 60 countries.
